Stamps Plus Can Help You Build A Loyalty Program
Have you considered using a loyalty card program as a marketing strategy? Loyalty cards encourage your customers to continue to come back to you to use your products and services. They share their current achievement and even recommend you based on their experience with your reward card.
Customers will often choose you over potential other competitors because they wish to work towards their free or discounted reward.
How to plan you rewards, and make your loyalty program stand out.
- 1: Choose a great name, something that rolls off the tongue and is relevant to your brand.
- 2: Determine what customer actions will be rewarded, (EG: Buy a coffee, a muffin or maybe both.)
- 3: Add extra value and offer a variety of rewards. Don’t Just offer a free coffee, give the customer a choice.
- 4: Structure non-monetary rewards around your customers’ values. Are they likely to want something for free, or are they more likely to want some added value. Free Coffee, or free muffin with purchase of 10th coffee.
- 5: Provide multiple opportunities for customers to start, don’t hide the system behind the counter. Let them access it easily.
- 6: Make it a game, maybe they earn flowers on Tuesdays, and Wednesday they get butterflies, and they need a combination of both to get the best reward.
- 7: Get your designer to make your card tailored to your brand. (tell them the boxes / stamp area should be about 15x15mm.)
How Stamps Plus Can Help.
Stamps Plus has the unique proposition of being able to offer a loyalty card stamp branded to your business. This not only protects your brand integrity it also stops consumers from trying to game the system with a cheap knock off stamp they may have purchased at the discount store.
We can take your logo, or brand and make something only your sales team has, meaning all rewards are legitimately earned. Just send us your artwork or a quick brief for something simple but easy to recognize and we’ll put together your own special stamp or stamps.
Note we offer loyal cards stamps and two sizes 12x12mm & 20x20mm, but we offer lots more stamps at many sizes, Click here to see most of Logo suitable stamps.
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